ABOUT.TXT

HI, I'M
SAMMI.

I'm an Atlanta-based content creator, storyteller and creative who's always been a little hard to put in one box — so I stopped trying.

My world sits somewhere between tech, design, content, photography, video editing and documenting what it looks like to build a creative life in real time.

sammi_profile.jpg
Sammi
★

Brooklyn raised.
Atlanta based.
Always creating.

THE BACKSTORY

A LITTLE
ABOUT ME

My path has never been one straight line. I've worked in tech, designed digital experiences, built websites, picked up a camera, edited videos, started a creative business and documented a lot of it along the way.

For a long time, all of those things felt like separate parts of my life. Vibe with Sammi became the place where they could actually live together.

I create around tech, lifestyle and creative entrepreneurship, but the common thread is storytelling. I like showing the process, the personality and the little moments that make people feel like they were actually there.

QUICK FILE

SAMMI_FACTS.TXT

A few things that make the rest of this website make more sense.

sammi_facts.txt
LOCATION
Atlanta, GA
FROM
Brooklyn, NY
CREATES ABOUT
Tech / Lifestyle / Creative Entrepreneurship
ALSO DOES
Photography / Video Editing / Design
MORNING FUEL
Chai, not coffee
CAMERA ROLL
Probably full
THE TIMELINE

HOW I GOT
HERE

None of these were random detours. They all became part of how I create now.

01

TECH

Years of working in SaaS and digital products taught me how to troubleshoot, understand users and think about the experience behind the screen.

02

DESIGN + DIGITAL

That curiosity grew into product design, web design and building digital experiences instead of only supporting them.

03

CONTENT

I started sharing more of what I was learning, making and experiencing — and realized I loved turning real life into a story.

04

PHOTO + VIDEO

The camera gave me another way to tell those stories, from live events and culture to behind-the-scenes moments and edits.

05

VIBE WITH SAMMI

Now all of it has one home: a space for the things I create, the things I'm learning and the process of building what comes next.

THE THROUGH LINE

WHAT I CARE
ABOUT

STORY.MP4

STORYTELLING

Making something feel alive enough that the person watching wishes they were there.

WHY?.TXT

CURIOSITY

Trying things, asking questions, learning publicly and being willing to figure it out as I go.

UX.EXE

EXPERIENCE

Whether it's content, a website or an event, I care about how it actually feels to the person experiencing it.

next_step.exe
OKAY, ENOUGH ABOUT ME

LET'S MAKE
SOMETHING.